It has a nice ""oh...there's peanut butter"" smell when the water first hits it. Not overwhelming at all. Just calmly enjoyable and has a hint of childhood memory with it.

Peanut butter is one of my favorite things. So is coffee. This seemed like a no-brainer for me. Maybe I was too excited about it, but I felt disappointed with the lack of peanut butter flavor. I tasted more fluff. It still tastes good as a sweet coffee with a hint of peanut butter, but I don't think I'd buy again. If you want a hint of sweet and peanut butter, this is for you.